Together with the University of Rostock and the University of Hamburg, we at PANTA RHAI are researching on the acceptance of artificial intelligence in the media industry among German consumers.
Acceptance of AI
Preliminary
findings
As part of our research project on the Acceptance of AI, we have already been able to analyze some initial results. However, these are still in an early stage. We are continuously working on deepening and expanding our findings. In order for us to make use of a broader data set, we are open to collaboration with industry partners.
Interest
Our study shows that consumers are generally interested in AI-generated content and are curious about the new possibilities this technology offers.
1
Despite the general interest, there is a certain skepticism regarding the credibility of sources from AI-generated content.
Scepsis
3
Neutrality
The introduction of AI-generated articles does not negatively impact the attractiveness of the content. Consumers are still willing to read and consume it.
2
Media companies should advance the integration of AI-generated content, but focus on strengthening trust in sources and clearly highlighting the benefits, such as personalization.